Watch Now: A Q&A With Jakob Nielsen

Exclusive interview with a UX pioneer

Watch on-demand now!

Jakob Nielsen was an early pioneer of UX and has invented several usability methods. We posed him a number questions gathered from UX and Usability professionals (you!) to get his take.

Watch now to get Jakob's insight on topics such as:

  • How Usability professionals can prioritise and get stakeholder buy-in for UX projects within a company
  • How to manage Lean UX
  • The relevance of UX/Usability testing in today's digital world
  • Where UX is heading in the next 5 years

Nielsen Norman Group

  • Jakob Nielsen, Nielsen Norman Group

    Jakob Nielsen, Ph.D., is a User Advocate and principal of the Nielsen Norman Group which he co-founded with Dr. Donald A. Norman (former VP of research at Apple Computer).

    Dr. Nielsen established the "discount usability engineering" movement for fast and cheap improvements of user interfaces and has invented several usability methods, including heuristic evaluation. He holds 79 United States patents, mainly on ways of making the internet easier to use.

    Jakob has been described as "the king of usability".

  • Lee Duddell, WhatUsersDo

    Lee is the Founder of WhatUsersDo and has 20 years of digital experience at small and large brands.

    He started WhatUsersDo to help digital professionals better understand their customers and improve conversions through UX Testing.